Many GA gurus provide the same solution.
Append &limit=x to the end of the URL.
where X = the numbers of rows I need to export. For older Excel (2003), the maximum rows are 63,500.
Some suggests, to make it simple, to append &limit=50000 to the end of the URL. When exporting, I will get back 50000 or whatever rows.
Well, I did follow the direction by changing Show Row option at the bottom of the report to 500 and adding &limit=50000 to the end of the URL. This made my Top Content URL look like below.

https://www.google.com/analytics/reporting/top_content?id=8010242&
pdr=20090126-20090225&cmp=average&trows=500
#lts=1235671650953&limit=50000
Then I clicked Export, selected CSV and downloaded the file...
Wait! It didn’t work! I still got only 500 rows on my spreadsheet. What did I miss? I googled again to check if I missed anything. Seemed like I did everything right. This is not supposed to be complicated!
Finally, I figured out what happened.
It's so simple!
After adding &limit=5000 to the end of the URL. I need to press ENTER before clicking Export to override the URL. Without pressing ENTER, the URL will remain the same.
Now I know… I told you learning by doing is the best way to learn…
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